All Posts By

Andy Kelly

child director

Why Video Marketing is Crucial for your Business in 2017

By | Local Marketing, Video Marketing | No Comments

By now you might be sick of reading articles about video marketing and why it’s a must for your business. That doesn’t matter, though, because it’s time for another one. If you’re not using video marketing, you need to ask yourself why. It’s not just a question of videos being popular – although they are. The facts support the urgency. There’s really no excuse not to be using video to market your business. Key Video Statistics for 2017 If you’re not convinced that video marketing is a must for your business, here are some statistics from WyzOwl that might help…

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content marketing

6 Winning Content Marketing Strategies for Local Business

By | Content Marketing | No Comments

As a small business owner, you know that effective online marketing plays a significant role in the success of your company. The competition for internet users’ attention is fierce, and if you want to make your company stand out from the competition, you have to stretch your marketing budget as far as you can. You might not have the money to take out Google ads or even to pay for Facebook advertising, but that doesn’t mean that you have to accept lackluster marketing results. The key to help your company succeed is to make use of content marketing.  “Content isn’t…

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multiple_locations

Here’s How to Rank for More than One Location on Google

By | Google Local, Google Places, Local SEO | No Comments

There are few things more rewarding for a business owner than expanding to one or more new locations. Expansion means that your business is growing. Sales are probably up and the possibilities are endless. The downside of expansion – particularly if you’re using one website for multiple locations – is figuring out how to make sure that your SEO is keeping up with your company. As Google’s algorithms grow increasingly sophisticated, it’s become essential for businesses to rank for local keywords to keep up with the competition. Fortunately, there are some things you can do to make sure that your…

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local marketing strategy

8 Killer Marketing Trends to Grow Your Small Business in 2017

By | Local Marketing | No Comments

The New Year is fast approaching and it’s a good time to look ahead to 2017 and think about what your marketing strategy will be. Digital marketing is running neck and neck with traditional advertising in terms of spending, and for many small business owners, it makes sense to allocate the lion’s share of their marketing budget to online strategies. With that in mind, here are 10 killer marketing trends to embrace in 2017. #1: Live Video Live video had a big year in 2016, and that trend is expected to continue in 2017. Facebook Live attracted celebrities, advertisers, and…

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tools

7 Marketing Tools You Should Be Using to Market Your Local Business

By | Local Marketing, Marketing Tools | No Comments

Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. They may outsource their marketing. In some cases, they may even have to handle it themselves. That’s not an easy task, particularly for people who are already wearing multiple hats in the course of a day. Marketing is especially important when it comes to reaching mobile users. Research shows that 46% of all searches on Google are local searches. Owners of brick and mortar business can’t afford to ignore mobile marketing. Fortunately,…

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Local SEO

Top Local SEO Factors for 2017

By | Local Marketing, Local SEO | No Comments

It’s a new year, and for many companies, it’s time to take a look at their SEO strategies and figure out where they can improve. There’s no question that local SEO is more important than ever before. 56% of all mobile searches are local, meaning that they include city names or other local information in the keywords used. What does that mean for you as a local business owner? It means you need to be hyper-focused on maximizing your local SEO. It’s the only way to make sure that local customers don’t miss you when they search for you. Here…

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website conversion optimization

7 Ways to increase your Website Conversions

By | Web Design | No Comments

If your Local Marketing website or your Clients isn’t producing a consistent and predictable flow of Leads and Converting them into a healthy percentage of inquiries, all is not lost. There are some some simple Best practices that we can implement to dramatically increase your website conversion. 1. Optimizing Your Landing Pages A landing page is simply the first page of your website that visitor arrives or ”lands” on. Landing pages where initially used for PPC (pay per click) campaigns where the pages are targeted and designed for one thing: To get visitors to take a specific action, whether buying…

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How to Get Leads from Social Media like the Pros

By | Local Marketing, Social Media Marketing | No Comments

Are you making the most of your social media pages? Sites like Facebook and Twitter are a wonderful way to interact with current customers, but if you handle them properly, they can also be a great source of new leads. A lot of local businesses don’t do a good job of using social media to generate leads because they’re not sure how to go about it. With that in mind, let’s talk about some of the ways you can use social media to get qualified leads for your company. Strategy #1: Fill out your profiles completely A lot of small…

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How to Deliver Consistent Outstanding Local Marketing Services for Clients

By | Fulfillment, Local Marketing Blog | No Comments

Did you know it costs 80% LESS to keep a client as opposed to market and sell a new one? Did you know that one of the three BIG FATAL Mistakes 88% of local marketers make is not keeping their hard won existing clients and having to constantly land new ones? There’s usually three main reasons clients leave: Lack of results Lack of communication Not justifying the monthly fees Sure there’s sometimes other factors, but these are the main three we come across on a weekly basis out in the local marketing space. Today I’m going to show you how…

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How to Leverage Twitter for Your Local Business

By | Local Marketing, Social Media Marketing | No Comments

Social media is one of the best ways to promote your local business. The likes of Twitter has been the backbone of many service and product providers, but only those who have used their account strategically. Simply opening a Twitter account and tweeting isn’t going to get you the results you’re looking for. So let’s see how leveraging your Twitter account can boost your local business conversion. Use the Search-A-Lot Feature on Twitter This feature can be quite advantageous for you if you use it properly. The advanced search on Twitter will allow you to refine your keywords to be…

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