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localoxy

Geo tech

What is Geo-Topical Authority and Why Does My Website Need It?

By | Local Marketing | No Comments

What do you want local consumers to do when they need a product or service that you provide? It’s hardly a mystery, right? You want them to think of YOU, immediately and without hesitation, as the best possible source of information (and products) in your area of expertise. Not your competition, not the company that’s in the next town. You, and you alone. The good news is that there’s a way for you to create precisely that reality. It’s called geo-topical authority, and we’re here to help you take the steps you need to become the go-to resource for your…

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standout

7 Ways to Stand Out from Your Competitors in 2017

By | Business Building, Local Marketing | No Comments

There’s no denying that the competition is fierce in the world of online marketing. There are millions of websites and advertisers vying for the attention of consumers, and at times, it can feel impossible. How do you make yourself heard when you’re just one voice in a crowd that covers the whole planet? Fortunately, there are some things you can do to differentiate yourself from the competition and make sure that your voice is the one that stands out. 1 Find Your Voice One of the reasons that content can fade into the background is that it sounds the same…

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instagram-business-2

How to Promote Your Local Business with Instagram

By | Local Marketing | No Comments

If you’re tempted to dismiss Instagram as a marketing tool because it got its start as an app for sharing mobile photos, don’t. The truth is that Instagram marketing is on the rise, and the companies who use it reap significant benefits from their efforts there. Instagram Statistics for Business To begin, it may help to understand how big the potential rewards are for using Instagram as part of your marketing mix. As of the end of 2016/early 2017, Instagram has over 600,000 actively monthly users. 400,000 of those visit the site daily. As of 2016, 48.8% of all businesses…

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seo audit

10 Steps to Do-it-Yourself SEO Audit

By | Local Marketing, SEO | No Comments

Whether you manage your own website or you have a webmaster team dedicated to search engine optimization and online marketing, a website audit can be useful. It will uncover SEO mistakes and help ensure that proper SEO techniques are being used, throughout your website. The main reasons for using SEO is to make your website easier for search engines to navigate, to increase your search engine rankings, and help boost the amount of traffic your website receives. If you are worried about the SEO on your website, then use these 10 steps to perform your own DIY SEO audit. #1…

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online reviews

How to Make the Most of Online Reviews

By | Local Marketing, Online Reviews | No Comments

Online reviews are crucial to your local business. Sites like Yelp, Angie’s List, and Google My Business offer consumers an easy way to share information about their experiences with local and online businesses. While sites like these were once fairly small, their use has become commonplace. In fact, about 88% of all consumers say they check online reviews before patronizing a business. Not only that, they tend to assign a high degree of credibility to what they read, trusting online reviews from strangers more than they would personal reviews from family and friends. What that means is that no business…

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facebook-lead-ads2

Facebook’s New Ad Tool: Lead Ads for Local Businesses

By | Facebook Advertising, Local Marketing | No Comments

Advertising on social media has become fairly commonplace. Sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest offer multiple advertising options that allow business owners to boost their pages, drive traffic to their websites, and feature specified posts to increase their social media following. Social media advertising is easy and affordable. Facebook’s latest tool offers a way for local businesses to generate leads. It’s called Lead Ads for Local Businesses, and it’s changing the way small businesses use social media to advertise. What is Lead Ads for Local Businesses? Traditional Facebook ads offer users the chance to click and be redirected…

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Blog post direct mail3.fw

How to Make Direct Mail Work for Your Business with EDDM

By | Direct Mail, Get Clients, Local Marketing | No Comments

Have you given up on Direct Mail or think Direct Mail doesn’t work anymore? Before you rush to judgement, read on… Internet marketers will use the popularity of the internet in order to make traditional methods of advertising look bad. But the truth is traditional methods work just as well as other methods of advertising, especially direct mail. Mailing still works. People check their mail every day, just like eating, sleeping and breathing. In fact, direct mail can be even more effective than internet advertising. The competition isn’t quite as fierce, and the learning curve is much less demanding. In…

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banner-ppc

5 Fatal Beginner Mistakes That Will Eat up Your PPC Budget Fast

By | Local Marketing, Pay Per Click | No Comments

Drawing in traffic to your Web site takes time and a great strategy. This especially holds true when you’re using search engine optimization. What a lot of small business owners are finding to be quicker and just as effective are pay-per-click ads. By implementing PPC ads into your marketing campaign, you can target specific people at certain times of the day right away. While with SEO, you have to wait months before you get a chance to achieve a ranking that will allow your site to be found by visitors. But this doesn’t mean you should choose one over the…

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State of the Union 2016

By | Local Marketing | No Comments

Welcome to the State of the Union 2016 featuring Kevin Wilke  (President of the Local Internet Marketing Association) and Ed Downes (Digital Marketing Strategist). On this Industry-Wide “Year In Review For Local Marketers” Live Webinar we will cover in depth… (If you ignore even one of these, you will be OUT OF BUSINESS.) What are the biggest challenges that are threatening our industry, maybe even already grabbing ahold and ready to destroy your business for good? What is the next BIG Wave of substantial opportunity for our industry? How are we, and other smart marketers, positioning ourselves right now to ride this…

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Blog post Header_productivity tools 3

Important Productivity Tools for Local Marketers

By | Local Marketing, Productivity | No Comments
Here is the Training Webinar Replay on the awesome new tools to help you run your Local Marketing Agency like a BOSS! These Productivity tools will give you and your business a massive edge in 2016 by helping you increase your efficiency AND bottom line profits on all your Projects. Click to Watch the Replay below: // Topics we cover on this Webinar: - How to double or triple your Client retention rate. - New Tools to Automate Client follow-up and nurture. - How to double your Outsource workers productivity and consistency without monitoring them all day long! - How...
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