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localoxy

branding strategy

Brand Ambassadors: How to Get People Talking about Your Business

By | Local Marketing | No Comments

Attracting new customers is not an easy thing to do. In fact, for many entrepreneurs, it’s one of the most time-consuming and expensive parts of trying to grow their businesses. Research shows that it costs approximately eight times as much to attract a new customer as it does to retain an existing one. That said, no business ever grew simply by holding on to the customers they have. Over time, some customers are bound to leave. It’s a normal part of life and not something you can avoid. That means that you need to dedicate some of your time and…

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Influencer Marketing

How to Build Authority and Grow Your Local Business

By | Business Building | No Comments

As a business owner, you’re always looking for ways to attract new customers and grow your business. You probably spend money on marketing and advertising, but if you’re not also working to build authority, then you’re missing out on the one thing that can make the difference between success and failure. Why Authority Matters for Local Business Owners What is authority and why does it matter? When you make a decision about where to spend money, you take many things into consideration. You may look at things such as the quality of the product or service you are buying, the…

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What is Geo-Topical Authority and Why Does My Website Need It?

By | Local Marketing | No Comments

What do you want local consumers to do when they need a product or service that you provide? It’s hardly a mystery, right? You want them to think of YOU, immediately and without hesitation, as the best possible source of information (and products) in your area of expertise. Not your competition, not the company that’s in the next town. You, and you alone. The good news is that there’s a way for you to create precisely that reality. It’s called geo-topical authority, and we’re here to help you take the steps you need to become the go-to resource for your…

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7 Ways to Stand Out from Your Competitors in 2017

By | Business Building, Local Marketing | No Comments

There’s no denying that the competition is fierce in the world of online marketing. There are millions of websites and advertisers vying for the attention of consumers, and at times, it can feel impossible. How do you make yourself heard when you’re just one voice in a crowd that covers the whole planet? Fortunately, there are some things you can do to differentiate yourself from the competition and make sure that your voice is the one that stands out. 1 Find Your Voice One of the reasons that content can fade into the background is that it sounds the same…

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How to Promote Your Local Business with Instagram

By | Local Marketing | No Comments

If you’re tempted to dismiss Instagram as a marketing tool because it got its start as an app for sharing mobile photos, don’t. The truth is that Instagram marketing is on the rise, and the companies who use it reap significant benefits from their efforts there. Instagram Statistics for Business To begin, it may help to understand how big the potential rewards are for using Instagram as part of your marketing mix. As of the end of 2016/early 2017, Instagram has over 600,000 actively monthly users. 400,000 of those visit the site daily. As of 2016, 48.8% of all businesses…

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seo audit

10 Steps to Do-it-Yourself SEO Audit

By | Local Marketing, SEO | No Comments

Whether you manage your own website or you have a webmaster team dedicated to search engine optimization and online marketing, a website audit can be useful. It will uncover SEO mistakes and help ensure that proper SEO techniques are being used, throughout your website. The main reasons for using SEO is to make your website easier for search engines to navigate, to increase your search engine rankings, and help boost the amount of traffic your website receives. If you are worried about the SEO on your website, then use these 10 steps to perform your own DIY SEO audit. #1…

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online reviews

How to Make the Most of Online Reviews

By | Local Marketing, Online Reviews | No Comments

Online reviews are crucial to your local business. Sites like Yelp, Angie’s List, and Google My Business offer consumers an easy way to share information about their experiences with local and online businesses. While sites like these were once fairly small, their use has become commonplace. In fact, about 88% of all consumers say they check online reviews before patronizing a business. Not only that, they tend to assign a high degree of credibility to what they read, trusting online reviews from strangers more than they would personal reviews from family and friends. What that means is that no business…

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Facebook’s New Ad Tool: Lead Ads for Local Businesses

By | Facebook Advertising, Local Marketing | No Comments

Advertising on social media has become fairly commonplace. Sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest offer multiple advertising options that allow business owners to boost their pages, drive traffic to their websites, and feature specified posts to increase their social media following. Social media advertising is easy and affordable. Facebook’s latest tool offers a way for local businesses to generate leads. It’s called Lead Ads for Local Businesses, and it’s changing the way small businesses use social media to advertise. What is Lead Ads for Local Businesses? Traditional Facebook ads offer users the chance to click and be redirected…

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How to Make Direct Mail Work for Your Business with EDDM

By | Direct Mail, Get Clients, Local Marketing | No Comments

Have you given up on Direct Mail or think Direct Mail doesn’t work anymore? Before you rush to judgement, read on… Internet marketers will use the popularity of the internet in order to make traditional methods of advertising look bad. But the truth is traditional methods work just as well as other methods of advertising, especially direct mail. Mailing still works. People check their mail every day, just like eating, sleeping and breathing. In fact, direct mail can be even more effective than internet advertising. The competition isn’t quite as fierce, and the learning curve is much less demanding. In…

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5 Fatal Beginner Mistakes That Will Eat up Your PPC Budget Fast

By | Local Marketing, Pay Per Click | No Comments

Drawing in traffic to your Web site takes time and a great strategy. This especially holds true when you’re using search engine optimization. What a lot of small business owners are finding to be quicker and just as effective are pay-per-click ads. By implementing PPC ads into your marketing campaign, you can target specific people at certain times of the day right away. While with SEO, you have to wait months before you get a chance to achieve a ranking that will allow your site to be found by visitors. But this doesn’t mean you should choose one over the…

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