website conversion optimization

7 Ways to increase your Website Conversions

By | Web Design | No Comments

If your Local Marketing website or your Clients isn’t producing a consistent and predictable flow of Leads and Converting them into a healthy percentage of inquiries, all is not lost. There are some some simple Best practices that we can implement to dramatically increase your website conversion. 1. Optimizing Your Landing Pages A landing page is simply the first page of your website that visitor arrives or ”lands” on. Landing pages where initially used for PPC (pay per click) campaigns where the pages are targeted and designed for one thing: To get visitors to take a specific action, whether buying…

Read More

How to Get Leads from Social Media like the Pros

By | Local Marketing, Social Media Marketing | No Comments

Are you making the most of your social media pages? Sites like Facebook and Twitter are a wonderful way to interact with current customers, but if you handle them properly, they can also be a great source of new leads. A lot of local businesses don’t do a good job of using social media to generate leads because they’re not sure how to go about it. With that in mind, let’s talk about some of the ways you can use social media to get qualified leads for your company. Strategy #1: Fill out your profiles completely A lot of small…

Read More

How to Deliver Consistent Outstanding Local Marketing Services for Clients

By | Fulfillment, Local Marketing Blog | No Comments

Did you know it costs 80% LESS to keep a client as opposed to market and sell a new one? Did you know that one of the three BIG FATAL Mistakes 88% of local marketers make is not keeping their hard won existing clients and having to constantly land new ones? There’s usually three main reasons clients leave: Lack of results Lack of communication Not justifying the monthly fees Sure there’s sometimes other factors, but these are the main three we come across on a weekly basis out in the local marketing space. Today I’m going to show you how…

Read More
Blog post direct mail3.fw

How to Make Direct Mail Work for Your Business with EDDM

By | Direct Mail, Get Clients, Local Marketing | No Comments

Have you given up on Direct Mail or think Direct Mail doesn’t work anymore? Before you rush to judgement, read on… Internet marketers will use the popularity of the internet in order to make traditional methods of advertising look bad. But the truth is traditional methods work just as well as other methods of advertising, especially direct mail. Mailing still works. People check their mail every day, just like eating, sleeping and breathing. In fact, direct mail can be even more effective than internet advertising. The competition isn’t quite as fierce, and the learning curve is much less demanding. In…

Read More

How to Leverage Twitter for Your Local Business

By | Local Marketing, Social Media Marketing | No Comments

Social media is one of the best ways to promote your local business. The likes of Twitter has been the backbone of many service and product providers, but only those who have used their account strategically. Simply opening a Twitter account and tweeting isn’t going to get you the results you’re looking for. So let’s see how leveraging your Twitter account can boost your local business conversion. Use the Search-A-Lot Feature on Twitter This feature can be quite advantageous for you if you use it properly. The advanced search on Twitter will allow you to refine your keywords to be…

Read More
Blog post Header rep manage.fw

How to Leverage Customer Reviews to Get New Business

By | Reputation Management | No Comments

Winning New Business with Great Customer Reviews Customer reviews have a major impact on how you attract new customers. Word of mouth marketing has seen a shift towards online channels, placing a bigger value on online customer reviews and discussions involving your business. Every business should be aware of their web presence. Learn how you can leverage online customer reviews in order to bring in more business. How Customer Reviews Get Posted There are many different online venues for customers to use to leave reviews of businesses.These sites include websites dedicated to reviews or business listings, such as Yelp, Google…

Read More
Blog post Header new reports.fw

Awesome New Local Oxygen Reporting System

By | Local Marketing, Local Oxygen | No Comments
Here's a very cool update for Local Oxygen that will take your reporting to a whole new level. We've been hard at work creating a new Local Marketing reporting system that delivers the full impact of your services and dazzles your clients. Make no mistake this is CRITICAL to keeping your clients loyal, happy paid up customers for the long-term! With this awesome purpose built reporting system, we've had a big increase in Client stick rates because they get to really understand how valuable our services are and the full extent of how much we do for them. Watch the...
Read More
banner-ppc

5 Fatal Beginner Mistakes That Will Eat up Your PPC Budget Fast

By | Local Marketing, Pay Per Click | No Comments

Drawing in traffic to your Web site takes time and a great strategy. This especially holds true when you’re using search engine optimization. What a lot of small business owners are finding to be quicker and just as effective are pay-per-click ads. By implementing PPC ads into your marketing campaign, you can target specific people at certain times of the day right away. While with SEO, you have to wait months before you get a chance to achieve a ranking that will allow your site to be found by visitors. But this doesn’t mean you should choose one over the…

Read More

How to Hire The Right Virtual Assistants

By | Fulfillment, Local Marketing | No Comments

Having great Virtual Assistants or an Outsource team is Crucial to running a successful Local Marketing Agency or Business no exceptions! This process can be one big PAIN and cause a ton of headaches as you would no doubt know if you’ve hired any of these guys for your business. Hmm.. so where to start? Some go missing, some never get back to you on time, some take ages to teach the specifics, some work so slow you may as well do it yourself! We’ve hired over 270 V.A’s and the training cost alone can be astronomical for Local internet…

Read More
Blog post Header_myths 2

7 Local Marketing Myths That Are Holding Your Business Back

By | Local Marketing | No Comments
7 Local Marketing Myths That Are Holding Your Business Back There is a unique challenge to online local marketing. Your competition pool is often smaller and much more unique. Therefore the goal of getting to the first page of search results seems easier to obtain. It may even seem cheaper, since all you have to do is beat out a few hundred businesses. Perhaps you, as a business owner, have decided to do your own online local marketing. You’ve searched online for information on how to get the results you want. You’ve created a plan, and now you’re ready to...
Read More