Geo tech

What is Geo-Topical Authority and Why Does My Website Need It?

By | Local Marketing | No Comments

What do you want local consumers to do when they need a product or service that you provide? It’s hardly a mystery, right? You want them to think of YOU, immediately and without hesitation, as the best possible source of information (and products) in your area of expertise. Not your competition, not the company that’s in the next town. You, and you alone. The good news is that there’s a way for you to create precisely that reality. It’s called geo-topical authority, and we’re here to help you take the steps you need to become the go-to resource for your…

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standout

7 Ways to Stand Out from Your Competitors in 2017

By | Business Building, Local Marketing | No Comments

There’s no denying that the competition is fierce in the world of online marketing. There are millions of websites and advertisers vying for the attention of consumers, and at times, it can feel impossible. How do you make yourself heard when you’re just one voice in a crowd that covers the whole planet? Fortunately, there are some things you can do to differentiate yourself from the competition and make sure that your voice is the one that stands out. 1 Find Your Voice One of the reasons that content can fade into the background is that it sounds the same…

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child director

Why Video Marketing is Crucial for your Business in 2017

By | Local Marketing, Video Marketing | No Comments

By now you might be sick of reading articles about video marketing and why it’s a must for your business. That doesn’t matter, though, because it’s time for another one. If you’re not using video marketing, you need to ask yourself why. It’s not just a question of videos being popular – although they are. The facts support the urgency. There’s really no excuse not to be using video to market your business. Key Video Statistics for 2017 If you’re not convinced that video marketing is a must for your business, here are some statistics from WyzOwl that might help…

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content marketing

6 Winning Content Marketing Strategies for Local Business

By | Content Marketing | No Comments

As a small business owner, you know that effective online marketing plays a significant role in the success of your company. The competition for internet users’ attention is fierce, and if you want to make your company stand out from the competition, you have to stretch your marketing budget as far as you can. You might not have the money to take out Google ads or even to pay for Facebook advertising, but that doesn’t mean that you have to accept lackluster marketing results. The key to help your company succeed is to make use of content marketing.  “Content isn’t…

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multiple_locations

Here’s How to Rank for More than One Location on Google

By | Google Local, Google Places, Local SEO | No Comments

There are few things more rewarding for a business owner than expanding to one or more new locations. Expansion means that your business is growing. Sales are probably up and the possibilities are endless. The downside of expansion – particularly if you’re using one website for multiple locations – is figuring out how to make sure that your SEO is keeping up with your company. As Google’s algorithms grow increasingly sophisticated, it’s become essential for businesses to rank for local keywords to keep up with the competition. Fortunately, there are some things you can do to make sure that your…

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instagram-business-2

How to Promote Your Local Business with Instagram

By | Local Marketing | No Comments

If you’re tempted to dismiss Instagram as a marketing tool because it got its start as an app for sharing mobile photos, don’t. The truth is that Instagram marketing is on the rise, and the companies who use it reap significant benefits from their efforts there. Instagram Statistics for Business To begin, it may help to understand how big the potential rewards are for using Instagram as part of your marketing mix. As of the end of 2016/early 2017, Instagram has over 600,000 actively monthly users. 400,000 of those visit the site daily. As of 2016, 48.8% of all businesses…

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seo audit

10 Steps to Do-it-Yourself SEO Audit

By | Local Marketing, SEO | No Comments

Whether you manage your own website or you have a webmaster team dedicated to search engine optimization and online marketing, a website audit can be useful. It will uncover SEO mistakes and help ensure that proper SEO techniques are being used, throughout your website. The main reasons for using SEO is to make your website easier for search engines to navigate, to increase your search engine rankings, and help boost the amount of traffic your website receives. If you are worried about the SEO on your website, then use these 10 steps to perform your own DIY SEO audit. #1…

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online reviews

How to Make the Most of Online Reviews

By | Local Marketing, Online Reviews | No Comments

Online reviews are crucial to your local business. Sites like Yelp, Angie’s List, and Google My Business offer consumers an easy way to share information about their experiences with local and online businesses. While sites like these were once fairly small, their use has become commonplace. In fact, about 88% of all consumers say they check online reviews before patronizing a business. Not only that, they tend to assign a high degree of credibility to what they read, trusting online reviews from strangers more than they would personal reviews from family and friends. What that means is that no business…

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facebook-lead-ads2

Facebook’s New Ad Tool: Lead Ads for Local Businesses

By | Facebook Advertising, Local Marketing | No Comments

Advertising on social media has become fairly commonplace. Sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest offer multiple advertising options that allow business owners to boost their pages, drive traffic to their websites, and feature specified posts to increase their social media following. Social media advertising is easy and affordable. Facebook’s latest tool offers a way for local businesses to generate leads. It’s called Lead Ads for Local Businesses, and it’s changing the way small businesses use social media to advertise. What is Lead Ads for Local Businesses? Traditional Facebook ads offer users the chance to click and be redirected…

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local marketing strategy

8 Killer Marketing Trends to Grow Your Small Business in 2017

By | Local Marketing | No Comments

The New Year is fast approaching and it’s a good time to look ahead to 2017 and think about what your marketing strategy will be. Digital marketing is running neck and neck with traditional advertising in terms of spending, and for many small business owners, it makes sense to allocate the lion’s share of their marketing budget to online strategies. With that in mind, here are 10 killer marketing trends to embrace in 2017. #1: Live Video Live video had a big year in 2016, and that trend is expected to continue in 2017. Facebook Live attracted celebrities, advertisers, and…

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