multiple_locations

Here’s How to Rank for More than One Location on Google

By | Google Local, Google Places, Local SEO | No Comments

There are few things more rewarding for a business owner than expanding to one or more new locations. Expansion means that your business is growing. Sales are probably up and the possibilities are endless. The downside of expansion – particularly if you’re using one website for multiple locations – is figuring out how to make sure that your SEO is keeping up with your company. As Google’s algorithms grow increasingly sophisticated, it’s become essential for businesses to rank for local keywords to keep up with the competition. Fortunately, there are some things you can do to make sure that your…

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instagram-business-2

How to Promote Your Local Business with Instagram

By | Local Marketing | No Comments

If you’re tempted to dismiss Instagram as a marketing tool because it got its start as an app for sharing mobile photos, don’t. The truth is that Instagram marketing is on the rise, and the companies who use it reap significant benefits from their efforts there. Instagram Statistics for Business To begin, it may help to understand how big the potential rewards are for using Instagram as part of your marketing mix. As of the end of 2016/early 2017, Instagram has over 600,000 actively monthly users. 400,000 of those visit the site daily. As of 2016, 48.8% of all businesses…

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seo audit

10 Steps to Do-it-Yourself SEO Audit

By | Local Marketing, SEO | No Comments

Whether you manage your own website or you have a webmaster team dedicated to search engine optimization and online marketing, a website audit can be useful. It will uncover SEO mistakes and help ensure that proper SEO techniques are being used, throughout your website. The main reasons for using SEO is to make your website easier for search engines to navigate, to increase your search engine rankings, and help boost the amount of traffic your website receives. If you are worried about the SEO on your website, then use these 10 steps to perform your own DIY SEO audit. #1…

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online reviews

How to Make the Most of Online Reviews

By | Local Marketing, Online Reviews | No Comments

Online reviews are crucial to your local business. Sites like Yelp, Angie’s List, and Google My Business offer consumers an easy way to share information about their experiences with local and online businesses. While sites like these were once fairly small, their use has become commonplace. In fact, about 88% of all consumers say they check online reviews before patronizing a business. Not only that, they tend to assign a high degree of credibility to what they read, trusting online reviews from strangers more than they would personal reviews from family and friends. What that means is that no business…

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facebook-lead-ads2

Facebook’s New Ad Tool: Lead Ads for Local Businesses

By | Facebook Advertising, Local Marketing | No Comments

Advertising on social media has become fairly commonplace. Sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest offer multiple advertising options that allow business owners to boost their pages, drive traffic to their websites, and feature specified posts to increase their social media following. Social media advertising is easy and affordable. Facebook’s latest tool offers a way for local businesses to generate leads. It’s called Lead Ads for Local Businesses, and it’s changing the way small businesses use social media to advertise. What is Lead Ads for Local Businesses? Traditional Facebook ads offer users the chance to click and be redirected…

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local marketing strategy

8 Killer Marketing Trends to Grow Your Small Business in 2017

By | Local Marketing | No Comments

The New Year is fast approaching and it’s a good time to look ahead to 2017 and think about what your marketing strategy will be. Digital marketing is running neck and neck with traditional advertising in terms of spending, and for many small business owners, it makes sense to allocate the lion’s share of their marketing budget to online strategies. With that in mind, here are 10 killer marketing trends to embrace in 2017. #1: Live Video Live video had a big year in 2016, and that trend is expected to continue in 2017. Facebook Live attracted celebrities, advertisers, and…

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tools

7 Marketing Tools You Should Be Using to Market Your Local Business

By | Local Marketing, Marketing Tools | No Comments

Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. They may outsource their marketing. In some cases, they may even have to handle it themselves. That’s not an easy task, particularly for people who are already wearing multiple hats in the course of a day. Marketing is especially important when it comes to reaching mobile users. Research shows that 46% of all searches on Google are local searches. Owners of brick and mortar business can’t afford to ignore mobile marketing. Fortunately,…

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Local SEO

Top Local SEO Factors for 2017

By | Local Marketing, Local SEO | No Comments

It’s a new year, and for many companies, it’s time to take a look at their SEO strategies and figure out where they can improve. There’s no question that local SEO is more important than ever before. 56% of all mobile searches are local, meaning that they include city names or other local information in the keywords used. What does that mean for you as a local business owner? It means you need to be hyper-focused on maximizing your local SEO. It’s the only way to make sure that local customers don’t miss you when they search for you. Here…

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website conversion optimization

7 Ways to increase your Website Conversions

By | Web Design | No Comments

If your Local Marketing website or your Clients isn’t producing a consistent and predictable flow of Leads and Converting them into a healthy percentage of inquiries, all is not lost. There are some some simple Best practices that we can implement to dramatically increase your website conversion. 1. Optimizing Your Landing Pages A landing page is simply the first page of your website that visitor arrives or ”lands” on. Landing pages where initially used for PPC (pay per click) campaigns where the pages are targeted and designed for one thing: To get visitors to take a specific action, whether buying…

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How to Get Leads from Social Media like the Pros

By | Local Marketing, Social Media Marketing | No Comments

Are you making the most of your social media pages? Sites like Facebook and Twitter are a wonderful way to interact with current customers, but if you handle them properly, they can also be a great source of new leads. A lot of local businesses don’t do a good job of using social media to generate leads because they’re not sure how to go about it. With that in mind, let’s talk about some of the ways you can use social media to get qualified leads for your company. Strategy #1: Fill out your profiles completely A lot of small…

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