Facebook’s New Ad Tool: Lead Ads for Local Businesses

By | Facebook Advertising, Local Marketing | No Comments

Advertising on social media has become fairly commonplace. Sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest offer multiple advertising options that allow business owners to boost their pages, drive traffic to their websites, and feature specified posts to increase their social media following. Social media advertising is easy and affordable. Facebook’s latest tool offers a way for local businesses to generate leads. It’s called Lead Ads for Local Businesses, and it’s changing the way small businesses use social media to advertise. What is Lead Ads for Local Businesses? Traditional Facebook ads offer users the chance to click and be redirected…

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local marketing strategy

8 Killer Marketing Trends to Grow Your Small Business in 2017

By | Local Marketing | No Comments

The New Year is fast approaching and it’s a good time to look ahead to 2017 and think about what your marketing strategy will be. Digital marketing is running neck and neck with traditional advertising in terms of spending, and for many small business owners, it makes sense to allocate the lion’s share of their marketing budget to online strategies. With that in mind, here are 10 killer marketing trends to embrace in 2017. #1: Live Video Live video had a big year in 2016, and that trend is expected to continue in 2017. Facebook Live attracted celebrities, advertisers, and…

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7 Marketing Tools You Should Be Using to Market Your Local Business

By | Local Marketing, Marketing Tools | No Comments

Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. They may outsource their marketing. In some cases, they may even have to handle it themselves. That’s not an easy task, particularly for people who are already wearing multiple hats in the course of a day. Marketing is especially important when it comes to reaching mobile users. Research shows that 46% of all searches on Google are local searches. Owners of brick and mortar business can’t afford to ignore mobile marketing. Fortunately,…

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Local SEO

Top Local SEO Factors for 2017

By | Local Marketing, Local SEO | No Comments

It’s a new year, and for many companies, it’s time to take a look at their SEO strategies and figure out where they can improve. There’s no question that local SEO is more important than ever before. 56% of all mobile searches are local, meaning that they include city names or other local information in the keywords used. What does that mean for you as a local business owner? It means you need to be hyper-focused on maximizing your local SEO. It’s the only way to make sure that local customers don’t miss you when they search for you. Here…

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website conversion optimization

7 Ways to increase your Website Conversions

By | Web Design | No Comments

If your Local Marketing website or your Clients isn’t producing a consistent and predictable flow of Leads and Converting them into a healthy percentage of inquiries, all is not lost. There are some some simple Best practices that we can implement to dramatically increase your website conversion. 1. Optimizing Your Landing Pages A landing page is simply the first page of your website that visitor arrives or ”lands” on. Landing pages where initially used for PPC (pay per click) campaigns where the pages are targeted and designed for one thing: To get visitors to take a specific action, whether buying…

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How to Get Leads from Social Media like the Pros

By | Local Marketing, Social Media Marketing | No Comments

Are you making the most of your social media pages? Sites like Facebook and Twitter are a wonderful way to interact with current customers, but if you handle them properly, they can also be a great source of new leads. A lot of local businesses don’t do a good job of using social media to generate leads because they’re not sure how to go about it. With that in mind, let’s talk about some of the ways you can use social media to get qualified leads for your company. Strategy #1: Fill out your profiles completely A lot of small…

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How to Deliver Consistent Outstanding Local Marketing Services for Clients

By | Fulfillment, Local Marketing Blog | No Comments

Did you know it costs 80% LESS to keep a client as opposed to market and sell a new one? Did you know that one of the three BIG FATAL Mistakes 88% of local marketers make is not keeping their hard won existing clients and having to constantly land new ones? There’s usually three main reasons clients leave: Lack of results Lack of communication Not justifying the monthly fees Sure there’s sometimes other factors, but these are the main three we come across on a weekly basis out in the local marketing space. Today I’m going to show you how…

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How to Make Direct Mail Work for Your Business with EDDM

By | Direct Mail, Get Clients, Local Marketing | No Comments

Have you given up on Direct Mail or think Direct Mail doesn’t work anymore? Before you rush to judgement, read on… Internet marketers will use the popularity of the internet in order to make traditional methods of advertising look bad. But the truth is traditional methods work just as well as other methods of advertising, especially direct mail. Mailing still works. People check their mail every day, just like eating, sleeping and breathing. In fact, direct mail can be even more effective than internet advertising. The competition isn’t quite as fierce, and the learning curve is much less demanding. In…

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How to Leverage Twitter for Your Local Business

By | Local Marketing, Social Media Marketing | No Comments

Social media is one of the best ways to promote your local business. The likes of Twitter has been the backbone of many service and product providers, but only those who have used their account strategically. Simply opening a Twitter account and tweeting isn’t going to get you the results you’re looking for. So let’s see how leveraging your Twitter account can boost your local business conversion. Use the Search-A-Lot Feature on Twitter This feature can be quite advantageous for you if you use it properly. The advanced search on Twitter will allow you to refine your keywords to be…

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How to Leverage Customer Reviews to Get New Business

By | Reputation Management | No Comments

Winning New Business with Great Customer Reviews Customer reviews have a major impact on how you attract new customers. Word of mouth marketing has seen a shift towards online channels, placing a bigger value on online customer reviews and discussions involving your business. Every business should be aware of their web presence. Learn how you can leverage online customer reviews in order to bring in more business. How Customer Reviews Get Posted There are many different online venues for customers to use to leave reviews of businesses.These sites include websites dedicated to reviews or business listings, such as Yelp, Google…

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