State of the Union 2016

By | Local Marketing | No Comments

Welcome to the State of the Union 2016 featuring Kevin Wilke  (President of the Local Internet Marketing Association) and Ed Downes (Digital Marketing Strategist). On this Industry-Wide “Year In Review For Local Marketers” Live Webinar we will cover in depth… (If you ignore even one of these, you will be OUT OF BUSINESS.) What are the biggest challenges that are threatening our industry, maybe even already grabbing ahold and ready to destroy your business for good? What is the next BIG Wave of substantial opportunity for our industry? How are we, and other smart marketers, positioning ourselves right now to ride this…

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Important Productivity Tools for Local Marketers

By | Local Marketing, Productivity | No Comments
Here is the Training Webinar Replay on the awesome new tools to help you run your Local Marketing Agency like a BOSS! These Productivity tools will give you and your business a massive edge in 2016 by helping you increase your efficiency AND bottom line profits on all your Projects. Click to Watch the Replay below: // Topics we cover on this Webinar: - How to double or triple your Client retention rate. - New Tools to Automate Client follow-up and nurture. - How to double your Outsource workers productivity and consistency without monitoring them all day long! - How...
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Google My Business: 2016 Guide to Ranking in the 3-pack

By | Google Local, Google Places | No Comments
Watch the New LIVE Training Webinar on Ranking in Google's 3-Pack in 2016. In this over-the-shoulder walk-through Chris our CEO Shows you all the new optimization steps that our team use to consistently Rank our Clients on Page #1! Now that the old 7-pack has been cut down to the new 3-pack or Snack-pack, ranking in the top positions in Google My Business (Google Places or Google+ Local) has become increasingly difficult. Luckily our team in the Local Oxygen Labs have been hard at work testing every optimization element of our Local SEO and Ranking checklist formula to make it...
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The Year of (Even Better) Project Communication

By | Local Oxygen | No Comments

New year, new features here at Local Oxygen! You may have seen our email about our latest project communications platform, but we wanted to take a moment to highlight it here on our blog. (Especially if you’re like us and have that tutorial or video open in a tab that you’ll totally get around to later…) One of our resolutions for 2016 was to make Local Oxygen better than ever. When we took a step back, we realized that one of our major weak points was project communication. We’re pleased to announce that we’ve taken steps to make communication better,…

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New Local Oxygen Communications System Overview

By | Local Marketing, Local Oxygen | No Comments
Check out the new custom communications system we just built into Local Oxygen to help you keep up to date on all your projects and in-touch with all your clients and Outsourcers at the press of a button. Lack of good communications is one of the biggest problems and challenges in any Local Marketing Agency which often leads to Clients leaving! We've solved this in a simple and user friendly and streamlined way without  having to use a bunch of different programs giving you a command center to run everything. Get Started HERE and check out the new communications system...
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You’ve Got Mail: Mastering Holiday Emails

By | Email Marketing | One Comment

Hopefully your holiday marketing is in full swing by now! Social media buzzing, Facebook decked with new graphics, newsletters all in a row. We know we’ve got some great things planned this December, including in one of our favorite marketing avenues: email. Email’s been on our mind lately as we start getting closer to the holidays. It’s why this article by Patricio Robles on Econsultancy titled ‘The seven deadly sins of holiday email marketing‘ caught our eye. There’s some great reminders of what to do and what not to do in your emails this year, but these three in particular…

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Jingle All The Way: Last Minute Holiday Marketing Ideas To Last All Season Long

By | Local Marketing | No Comments

Whether focusing on local marketing events, social media, emails, or texts, hopefully your holiday marketing is in full swing by now! We know we’ve been planning our own Black Friday and Christmas specials (which we can’t wait to share with all of you) and are getting our own emails ready. Don’t feel as prepared this year though? There’s still time! While Black Friday is already looming, December has yet to hit and there are plenty of ideas you can implement in your holiday marketing to make sure it has the impact you’re hoping for. Marketing Zen’s 10 Last Minute Holiday…

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Let’s Make a Deal: Is Your Holiday Deal the Right One?

By | Local Marketing | No Comments

“78 percent of people expect retailers’ email promotions to be tailored with offers and recommendations. In addition, half find it “frustrating” or “extremely frustrating” when online ads are irrelevant to their personal tastes and preferences.” Fascinating, right? It’s a quote pulled right from a recent Marketing Land post, ‘Deals And Data Can Make Or Break Holiday Sales‘, and it’s got us thinking about our own marketing. The holidays are the busiest year for most businesses. There’s a lot to be gained from the increase in traffic, and a lot to lose for those who aren’t able to cater to what…

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Tis the Season: Is Your Holiday Marketing Plan Ready?

By | Local Marketing | One Comment

Have you started your holiday marketing yet? We know, we know. Halloween just ended and already the music is starting. But if there’s any time to hit the ground running with your marketing it’s the holiday season. So have you started yet? If not, you’re in luck! We’ve got a quick run down on where to start and what to get ready so you can launch BEFORE Black Friday hits. Optimize Your Website Did you know that 57% of consumers will abandon a site that fails to load after three seconds? Lost online sales can be killer, particularly during this…

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Fact or Fiction? The Top 5 Myths of Remarketing and RTB

By | Local Marketing | No Comments

Caught up to date with RTB and remarketing with our last blog post? It’s a big wide world out there when it comes to real-time bidding and the like. Just like with any other trend, however, there’s a lot of misinformation out there that leads to rumors and misconceptions. Fortunately, we’ve got our friends over at Traffic Oxygen to give us a short lesson on just what is fact and what is fiction when it comes to remarketing and RTB! So read on and if you’ve got questions be sure to shout them out in the comments below! *** In…

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