Category

Local Marketing

Geo tech

What is Geo-Topical Authority and Why Does My Website Need It?

By | Local Marketing | No Comments

What do you want local consumers to do when they need a product or service that you provide? It’s hardly a mystery, right? You want them to think of YOU, immediately and without hesitation, as the best possible source of information (and products) in your area of expertise. Not your competition, not the company that’s in the next town. You, and you alone. The good news is that there’s a way for you to create precisely that reality. It’s called geo-topical authority, and we’re here to help you take the steps you need to become the go-to resource for your…

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standout

7 Ways to Stand Out from Your Competitors in 2017

By | Business Building, Local Marketing | No Comments

There’s no denying that the competition is fierce in the world of online marketing. There are millions of websites and advertisers vying for the attention of consumers, and at times, it can feel impossible. How do you make yourself heard when you’re just one voice in a crowd that covers the whole planet? Fortunately, there are some things you can do to differentiate yourself from the competition and make sure that your voice is the one that stands out. 1 Find Your Voice One of the reasons that content can fade into the background is that it sounds the same…

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child director

Why Video Marketing is Crucial for your Business in 2017

By | Local Marketing, Video Marketing | No Comments

By now you might be sick of reading articles about video marketing and why it’s a must for your business. That doesn’t matter, though, because it’s time for another one. If you’re not using video marketing, you need to ask yourself why. It’s not just a question of videos being popular – although they are. The facts support the urgency. There’s really no excuse not to be using video to market your business. Key Video Statistics for 2017 If you’re not convinced that video marketing is a must for your business, here are some statistics from WyzOwl that might help…

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instagram-business-2

How to Promote Your Local Business with Instagram

By | Local Marketing | No Comments

If you’re tempted to dismiss Instagram as a marketing tool because it got its start as an app for sharing mobile photos, don’t. The truth is that Instagram marketing is on the rise, and the companies who use it reap significant benefits from their efforts there. Instagram Statistics for Business To begin, it may help to understand how big the potential rewards are for using Instagram as part of your marketing mix. As of the end of 2016/early 2017, Instagram has over 600,000 actively monthly users. 400,000 of those visit the site daily. As of 2016, 48.8% of all businesses…

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seo audit

10 Steps to Do-it-Yourself SEO Audit

By | Local Marketing, SEO | No Comments

Whether you manage your own website or you have a webmaster team dedicated to search engine optimization and online marketing, a website audit can be useful. It will uncover SEO mistakes and help ensure that proper SEO techniques are being used, throughout your website. The main reasons for using SEO is to make your website easier for search engines to navigate, to increase your search engine rankings, and help boost the amount of traffic your website receives. If you are worried about the SEO on your website, then use these 10 steps to perform your own DIY SEO audit. #1…

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online reviews

How to Make the Most of Online Reviews

By | Local Marketing, Online Reviews | No Comments

Online reviews are crucial to your local business. Sites like Yelp, Angie’s List, and Google My Business offer consumers an easy way to share information about their experiences with local and online businesses. While sites like these were once fairly small, their use has become commonplace. In fact, about 88% of all consumers say they check online reviews before patronizing a business. Not only that, they tend to assign a high degree of credibility to what they read, trusting online reviews from strangers more than they would personal reviews from family and friends. What that means is that no business…

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facebook-lead-ads2

Facebook’s New Ad Tool: Lead Ads for Local Businesses

By | Facebook Advertising, Local Marketing | No Comments

Advertising on social media has become fairly commonplace. Sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest offer multiple advertising options that allow business owners to boost their pages, drive traffic to their websites, and feature specified posts to increase their social media following. Social media advertising is easy and affordable. Facebook’s latest tool offers a way for local businesses to generate leads. It’s called Lead Ads for Local Businesses, and it’s changing the way small businesses use social media to advertise. What is Lead Ads for Local Businesses? Traditional Facebook ads offer users the chance to click and be redirected…

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local marketing strategy

8 Killer Marketing Trends to Grow Your Small Business in 2017

By | Local Marketing | No Comments

The New Year is fast approaching and it’s a good time to look ahead to 2017 and think about what your marketing strategy will be. Digital marketing is running neck and neck with traditional advertising in terms of spending, and for many small business owners, it makes sense to allocate the lion’s share of their marketing budget to online strategies. With that in mind, here are 10 killer marketing trends to embrace in 2017. #1: Live Video Live video had a big year in 2016, and that trend is expected to continue in 2017. Facebook Live attracted celebrities, advertisers, and…

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tools

7 Marketing Tools You Should Be Using to Market Your Local Business

By | Local Marketing, Marketing Tools | No Comments

Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. They may outsource their marketing. In some cases, they may even have to handle it themselves. That’s not an easy task, particularly for people who are already wearing multiple hats in the course of a day. Marketing is especially important when it comes to reaching mobile users. Research shows that 46% of all searches on Google are local searches. Owners of brick and mortar business can’t afford to ignore mobile marketing. Fortunately,…

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Local SEO

Top Local SEO Factors for 2017

By | Local Marketing, Local SEO | No Comments

It’s a new year, and for many companies, it’s time to take a look at their SEO strategies and figure out where they can improve. There’s no question that local SEO is more important than ever before. 56% of all mobile searches are local, meaning that they include city names or other local information in the keywords used. What does that mean for you as a local business owner? It means you need to be hyper-focused on maximizing your local SEO. It’s the only way to make sure that local customers don’t miss you when they search for you. Here…

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