Category

Social Media Marketing

How to Get Leads from Social Media like the Pros

By | Local Marketing, Social Media Marketing | No Comments

Are you making the most of your social media pages? Sites like Facebook and Twitter are a wonderful way to interact with current customers, but if you handle them properly, they can also be a great source of new leads. A lot of local businesses don’t do a good job of using social media to generate leads because they’re not sure how to go about it. With that in mind, let’s talk about some of the ways you can use social media to get qualified leads for your company. Strategy #1: Fill out your profiles completely A lot of small…

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How to Leverage Twitter for Your Local Business

By | Local Marketing, Social Media Marketing | No Comments

Social media is one of the best ways to promote your local business. The likes of Twitter has been the backbone of many service and product providers, but only those who have used their account strategically. Simply opening a Twitter account and tweeting isn’t going to get you the results you’re looking for. So let’s see how leveraging your Twitter account can boost your local business conversion. Use the Search-A-Lot Feature on Twitter This feature can be quite advantageous for you if you use it properly. The advanced search on Twitter will allow you to refine your keywords to be…

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That Ol’ Crystal Ball: The Art Of Using Social Media Insights To Improve Your Digital Marketing

By | Social Media Marketing | No Comments

In marketing, we often wish we had the gift of future sight. Who wouldn’t want to know the next big meme or hot button issue or viral trend? Just think of what you could have done months ago with your brand if you’d known content marketing would become the new it thing. We might not have a crystal ball here at Local Oxygen. But we can offer a few tips to help you make the most of one of your most dynamic tools at hand: your brand’s social media. Take a look at this great guide by one of the…

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Your Brand Need’s Community – And Not Just The Joel McHale Kind!

By | Get Clients, Social Media Marketing | No Comments

For a brand, your community is the number one reason to join social media. Not only is your community made up of current and potential consumers, but it’s also where you will find both brand advocates and brand ambassadors – people that can help amplify your messages to their networks ensuring your reach spreads way beyond that of your own connections. With the start of the holidays officially here, what better time to start taking stock of your community than now? It’s the busy season for brands and now more than ever is the time to start reaching out. Not on social…

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5 Mistakes to Avoid on Social Media to Protect your Online Reputation

By | Local Marketing Blog, Reputation Management, Social Media Marketing | No Comments

Here at Local Oxygen our Social Media Marketing department is dealing more and more with protecting and repairing online reputation. The Internet has now been around long enough that former teenagers who are in the job market are sometimes seeing the affects that poor choices made in the past can wreak on the present. Teachers, lawyers, politicians are also not immune to the far reaching implications of having made poor choices publically can have on them. As a small business owner, you’re in the same boat. It’s important to use social media carefully to enhance your business reputation. Here are…

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Free Tools for Social Media Monitoring: What Are The Top Ten?

By | Local Marketing Blog, Social Media Marketing | No Comments

In order to make the most out of using social media as a marketing tool it is essential to find an effective way to listen to your audience. This means analyzing information coming through social media to better understand potential customers and streamline marketing strategies. When considering the best tool for your needs it can be useful to try out some of the free tools to see which type is the best fit. The free social media monitoring tools will give you good information at a glance helping you towards a more comprehensive approach to optimizing social media for your…

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